The Secrets Behind The Names Of The World’s Most Popular Brands

No matter what direction you look in you can see some sort of brand logo. Whether you’re watching TV with your family and a commercial comes on for men’s deodorant, or you’re driving down the highway and you see a billboard for McDonald’s, there are forms of advertisement everywhere you look. Now, you may not care to think about the advertisement itself, but have you ever thought about how these huge companies actually got their names? Keep reading to discover how some of the world’s biggest companies got the names we all know today.


People know about Beats headphones because of their incredibly high quality of sound, but what most people don’t know is how significant their logo is to their reputation. If you pay very close attention to the logo and use a bit of your imagination, you can see that it resembles a person wearing headphones! Also, the creators decided to go with the color red to symbolize the passion and energy they have for their audio products.


When Jack Dorsey created “Status” in 2006, his intentions were to create an online SMS service that would update texts instantly. Not really liking the name “Status,” Dorsey realized that he needed to create a “buzzing” feeling anytime someone heard the company’s name. At first, the company came up with “Twitch,” but after realizing that the name had some negative stigma, they switched from “Twitch” to the name we know today: “Twitter.”

Chupa Chups

Thanks to his work with Cubism, Dadaism, and surrealism, Salvador Dali is one of the most well-known artists in the world. And it’s not really surprising to find out that Chupa Chups lollipops got their logo from this well-known artist. In 1969, Chupa Chups approached Dali, asking him to design their new logo. Of course, Dali obliged and created the logo we all know today.


When Jeff Bezos started his company in 1994 he decided to call it “Cadabra,” after Abracadabra. Unfortunately, after a lawyer mistook the company’s name for the word “cadaver,” Bezos knew that he needed to make some changes. Using the tagline “Earth’s biggest bookstore” as inspiration, Bezos eventually settled on the word Amazon, after the largest river in the world, because he wanted the name to reflect his vision for the company.


If you’re an unorganized person then you’ve probably heard about the unbelievably helpful app, Evernote. Characterized by an elephant with a folded down ear, Evernote got their inspiration from, none other than, this beautiful gentle giant. Elephants are known to have an excellent memory, so what’s more appropriate than using an elephant for the logo of a note-taking/remember-all-of-the-things-you-need-to-do app?


When FedEx decided that their name, Federal Express, was a bit of a mouthful, they decided that it was time to re-brand their company. Shortening their name to FedEx, since that’s what people were calling them anyway, was the first step the shipping company made. Their next step was to change their logo, which they did by adding a small arrow in between the “E” and “X” in FedEx. They did such a good job hiding it that most people still don’t notice it. Do you see it now?

Coca Cola

Unlike the other logos on this list, the hidden symbol in the Coca-Cola logo was completely unintentional. When Coca-Cola noticed that they accidentally included the Danish flag in their logo, they used it to their advantage. As a part of their culture, the people of Denmark, which is dubbed the happiest place on Earth, give away Danish flags to people arriving at the airport. To use their new logo to their advantage, Coca-Cola launched a marketing campaign to the people of Denmark, but instead of offering Danish flags, they offered their cans of coke!


When Ingvar Kamprad founded IKEA, he was only 17 years old. While being young would typically force people to use their imagination, Kamprad didn’t use too much of his creativity to come up with the name of his company. In fact, IKEA is actually an acronym for his initials (Ingvar Kamprad), the first letter of his childhood farm (Elmtaryd), and his hometown (Agunnaryd).

Panera Bread

The Panera Bread Corporation looked to the written word for inspiration in creating their name. According to the co-founder Ron Shaich: “We wanted a name that was an empty vessel we could put personality into and that’s how we ended up with Panera.” Using the Italian word for bread, Pane, and the word for time, era, the company came up with their well-known name. It’s also the Latin word for breadbasket…if you were wondering.

Formula 1

If you’re a fan of Formula 1 racing then this logo should look extremely familiar to you. Formula 1 racing is one of the most popular forms of racing and people from all over the world can’t seem to get enough of it. Even though its logo has transformed throughout the years, this one tends to stick out in people’s memories. When you first look at the logo, you can distinctly see the large “F,” but once you look closer, you can see the number one in the middle coming out of the red lines, which were added to represent speed!

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